WAS IT A BRAVE MOVE?
Former Mozilla CEO made history by creating an ad blocking bower Brave which according to the sources planned to circulate micropayments in Bitcoin for viewing ads but this is just not it. The browser is giving users option to either choose or not choose to watch an ad.
2016 was a tough year for Brave. Because of this is a revolutionising success story, most of the newspaper giants like The Washington Post, Dow Jones, The New York Times and 14 other giants in the news industry co-signed what was called as the a cease and desist letter which can be accessed here. They called out the business plan proposed for Brave as “Blatantly Illegal”.
The revenue distribution of Brave is by far the most innovative and through this model:
“Publishers get around 55% of revenues, 15% go to Brave, 15% go to the partner that serves the ads, and 10-15% goes back to the user, who can choose to make Bitcoin donations to their favorite publishers in order to get an ad-free experience on their websites”
Brave Now: From Claims of Decentralisation to Semi-centralisation
Now, in a recent article published by The Next Web, it has been reported that the founder of the System is semi-centralised as to claim the token, the party has to undergo a serious KYC process. As mentioned by many publishers, creators are not able to receive the token amount unless they first prove ownership of their site or channel, as well as undergo KYC checks with third-party service, Uphold Inc. which in this case can be called a third party and that’s how the whole concept tones down from being decentralised to being semi-centralised. If this doesn’t happen within 90 days or if a fraud is detected, then these free tokens are confiscated.
“We don’t hand out free BAT when someone is trying to game this system, say by running many instances of Brave in a cloud hosting service so that they can try to claim a bunch of grants without actually using the browser,” implored Eich. “When people try to defraud the UGP like that, we flag those creator accounts. But it’s important to emphasize that this isn’t someone using their own BAT — it’s someone fraudulently trying to claim free BAT handouts from Brave.”
In a very short span of time, Brave has already received backlash and loads of criticism. Seems like it was indeed a Brave move to launch this semi-centralised browser.